For the HelloPe logo, my approach was to craft a visual identity that feels like a conversation starter—simple, friendly, and emotionally engaging. The name itself blends “Hello” with “Pe,” evoking a casual, human-first tone that's both approachable and rooted in everyday interaction. I incorporated a subtle smile beneath the letters to reinforce a sense of warmth and welcome, turning the wordmark into a cheerful expression rather than just text. The clean, bold typography ensures clarity, while the white-and-yellow color palette adds vibrancy and optimism, creating an instant positive impression. Every element was purposefully designed—minimal, grid-aligned, and versatile—to ensure the brand feels modern and relatable across all touchpoints. For me, design is not just what it looks like, but how it makes people feel—and with HelloPe, I wanted it to feel like a smile in logo form.